Pulse Electronics -- Antenna Ribbon Positioning

I have the Raspberry Pi Cellular IoT HAT - LTE-M & NB-IoT & eGPRS, but am struggling to find documentation explaining the dos and don’ts for the antenna.

Connecting it isn’t an issue. I’m more so trying to figure out the dos and don’ts as I prepare to “deploy” units.

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Is there any risk in folding it to itself as to be more compact?

Why are there two holes in the ribbon? Should I be using those to somehow connect it to the board?

Is it detrimental if the ends of the antenna aren’t pointing up?

I’m exposing my naivety, but I can’t find any resources that demonstrate what to do with this part of the configuration.

Found at least part of what I needed here -