Bad supplied UISB bridge?

Just assembled kit is getting a USB error in dmesg:

usb usb2-port1: Cannon enable. Maybe USB cable is bad?
usb usb2-port1: unable to enumerate USB device
usb usb2-port1: attempt power cycle.

This error is present with the supplied USB Bridge, with and without a cellular modem installed. Oddly nothing presents with a normal USB A / A cable in lieu of the supplied bridge, but no USB devices are added then.

Is the supplied bridge a special pin out, and what are the options here?